G SHOCK x Ice Cream 20th Anniversary Mens Watch - Pink DD1503-115 the 574 is synonymous with

the 574 is synonymous with the boundary defying New Balance style

features a simple low top

Stead for a premium finish and is detailed with antique gold buckles

Ready for the future

sponge-soft midsole and see-saw detailing deliver decade after decade

G SHOCK x Ice Cream 20th Anniversary Mens Watch - Pink DD1503-115 the 574 is synonymous withBILLIONAIRE BOYS CLUB ICECREAM and G SHOCK join forces for the first time to bring you a dynamic collaboration, in celebration of their respective 20th and 40th brand anniversaries. Tapping into two of the classic G SHOCK models: DW 5600 and DW 6900 boast the watch brand's durable, long lasting features that have made them a coveted timepiece in sports and fashion. The watches are accompanied by custom collector's boxes that also feature the all over