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Experimentation Works: The Surprising Power of Business Experiments Hardcover by Stefan H. Thomke Penguin What sets First Illustrated MathsDescription Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences